About Us

It all started in 2010 somewhere in Avignon, in the Vaucluse, with the buttons of a leather coat that kept dangling and had to be sewn up regularly. I then search the Internet for buttons that could be fixed without having to sew them, naturally thinking that I would not be the only one in this situation and that there would necessarily be solutions. But after extensive research, I am forced to note that despite the fact that we live in an era of high technology, the button itself has not evolved much. By dint of snooping around, I ended up finding a Chinese seller in the depths of the Web offering buttons whose fixing principle is identical to that of buttons for jeans. That is to say, to put them in place, you have to take a hammer and drive a rivet into the body of the metal button. Well that's it, at least those damn buttons would be fixed once and for all! But in terms of design, there is nothing transcendent: although presenting a surface without holes, these buttons imitate exactly the appearance of standard sewing buttons...

From there germinated the idea of ​​creating seamless, interchangeable buttons with various designs. After a few years with this project in the back of my mind, I decided in 2016 that it was time to make it happen. I call on a design office in England to shape my original idea, but on their advice we develop a technically different model. In 2019, a first prototype of shirt buttons was created and pre-production series were launched in a factory in Italy, near Milan. This version is relatively functional, but requires several technical improvements to be marketable. After reflection, I decide to come back to my first idea and ask the Fab Lab of Carpentras to make the 3D drawings. From there, I develop new prototypes with the Italian factory, adapted this time to jackets. After validation of the proper functioning of the latter, the new models are ready to be marketed in 2023.